Benefits of WebP Image File Format



The primary goal of WebP file format is to provide webmasters with a lossless compression i.e. reduced file size and the same quality image. So far, it is better than almost all file formats out there – including JPEG and PNG.

  • Maintains the Website Loading Speed

Images take up a significant amount of space. The heavy images and large-sized multimedia content interfere with the performance and speed of your website. If you add lots of such images to your website, there is a good chance your website will give a poor performance. The slower your website loads, the more customers you lose. After all, website speed is the first factor your audience will consider before doing business with your company. A fast-loading website is extremely important for brands and bloggers.

No matter how popular your brand is, a slow-loading website will drive your potential customers away from your brand. Fortunately, WebP reduces the size of all the image files on your website. The smaller images you display on your platform, the faster the loading speed your users get. Moreover, search engines consider your website loading speed before ranking your content. So, smaller images will not only improve your website speed but ensure a good ranking in the search engines.

  • Compress the Data Without Affecting Quality

Many file formats can be used for compressing data in the given image. But these file formats affect image quality. No matter which file format you choose, it will affect the image quality if you reduce the file size. However, each file format can have a different impact on image quality.

For example, the pictures you save in the WebP format can be converted into a smaller image than PNG or JPEG, without losing quality. The lossless compression in WebP gives you 26% smaller files than PNG while lossy compression results in 25 to 24 percent smaller files than JPEG.

  • Transparent Images

Another benefit of the WebP image format is transparency. Whether you use lossy compression or lossless compression, you will get 100% transparent images. Transparent images are used for multiple purposes on the internet. Logos and branding are two of the most common uses.

You don’t get transparent images in the JPEG file format. It may reduce the file size to some extent, but JPEG fails to offer transparent images. On the other hand, the lossy compression of WebP gives extremely transparent pictures that can be used on websites.

Note: While there are many advantages to using WebP images on your website, the image format is not backed by all browsers. WebP images are not supported by Safari.

Conclusions

WebP is one of the versatile and effective image file formats that act as the perfect replacement for JPEG and PNG. Whether you want to upload pictures on your website or save images on your computer, WebP makes a perfect file format.

By lowering the page loading time, this file format aims to improve your website performance and boost efficiency. The faster your website loads, the better it ranks in the search engine and the more customers it attracts.